As HR professionals, we live in a world revolving around talent management, compensation, and workplace safety. Even so, we often tend to lose sight of one of the most important aspects of the very first role itself: the candidate experience.
It wasn’t long ago when companies focused on becoming the employer of choice. Today, the savviest HR people know that harnessing the power of candidate experience is critical to creating lasting brand impressions.
But what is candidate experience, and how does it impact your employer brand?
Let’s examine what makes the best candidate experience — and leave you with some key takeaways to help you offer a “positive” one.
What is candidate experience?
Candidate experience can include everything from the first touchpoint of the initial job search to applying for a job, appearing for the interview, and even beyond. It’s the overall experience jobseekers have when interacting with your brand during the recruitment process.
Getting off on the wrong foot can hamper not just a candidate’s experience, but also your chances of attracting the right talent. So, ensure that all your recruitment processes, methods, and approaches align with the candidate's experience. For it decides not just your recruitment and hiring success but also your company’s overall success.
Why does positive candidate experience matter?
Here is why you must treat positive candidate experience as a top priority rather than an afterthought:
1. More opportunities for attracting top talent
Candidate experience is an underrated tool when it comes to finding the best candidates. A company that’s known for its negative candidate experience usually puts off top talent, preventing them from applying for a job there. And in such a scenario, the company loses not just the best talent, but also the growth and revenue they bring along.
2. Streamlined, faster recruitment process
Candidate experience can be the starting block of a systematic, standardized recruitment process. When you know what candidates like or dislike about your company’s hiring approach, you can make the requisite changes and chalk out a streamlined and faster recruitment process – which is a win-win.
3. Improved employer branding
Word-of-mouth stays as relevant with jobseekers as it does with customers. Although the number of people going through your recruitment process may seem meager, the impact that they can leave on your employer brand isn’t.
Candidates with a bad experience will talk more about you than those who have had a good experience. So, the next time you put a candidate alone in a conference room for twenty-five minutes before beginning their interview, think of the repercussions.
And with career sites like Glassdoor, you can’t really afford to share with the world all the not-so-good things about your recruitment process.
After all, over 74% of Glassdoor users read at least four reviews before forming an opinion about a company. That’s huge. And it makes a strong case for taking candidate experience seriously.
Candidate experience: best practices
Investing in an efficient candidate experience is easier said than done. Learning the ropes from the companies offering the best candidate experiences can help a great deal. And at Wiggli, we have got you covered. We bring you some of the best practices that you can take inspiration from and convince candidates that yours is the perfect place to work.
1. Offer more than just content
Your website’s career page is the magnet that pulls candidates. It must offer more than the regular content (read: job opportunities). Think beyond those boring job descriptions and take some time to inform and attract. And while you are at it, do it the P&G way.
Procter & Gamble adopts an easy-to-follow hiring process and makes sure that jobseekers get all the information they need right there on their hiring page.
The company brilliantly breaks down the hiring process into four simple steps: Application, Assessment, Interviews, and Offer. And each stage comes with individual details highlighting what a candidate can expect from the recruitment process and vice versa. They also get the option to submit a Disability Accommodation Request. Recruitment simplified.
2. Keep them moving forward
Let’s be honest: no jobseeker is a fan of oblivion. That’s why businesses need to help their candidates keep moving forward by giving them regular updates about their recruitment journeys. After all, there’s nothing more off-putting than investing your time in a job application that has gone on “mute” mode. So, be upfront with your decision and state it clearly rather than leaving your candidates hanging or chasing you for updates.
3. Personalise the process
Move beyond the common practice of sending random job alerts to potential job seekers. Embrace personalization.
Booking.com is a fantastic example here. The company helps candidates create personalised job alerts, which makes finding their perfect job more straightforward.
When you put extra effort and deliver more than ordinary to the candidates, your chances of making a positive impact increase multifold. Capitalize on it.
4. Think unique
Finding the right people isn’t always about a match of skills, qualifications, and experience. It’s also about matching the candidate’s personality with the role they are applying for.
Manufacturing giant Kimberly-Clark understands the importance of personality traits pretty well. And so, the company uses a quiz to test the candidate’s personality type.
While it’s not a screening tool, the company sees it as a great conversation starter between recruiters and candidates. Plus, it highlights how people with different personalities bring their unique advantages to the team. The perfect ice-breaker, we’d say!
Uncover the benefits of a positive candidate experience
While it may not be the magic cure-all of all your talent management woes, remember that attracting the right talent starts with a great candidate experience. So, go ahead and follow the tips mentioned above to uncover the benefits of a positive candidate experience.
At Wiggli, we ensure that you don’t have to worry about missing the connection with your candidates. With our knowledge and information, we offer you a holistic view of what successful HR means. Leave your comments in the section below and we’ll be happy to help.
How To Stay Focused In A Connected World
Undoubtedly, we’re rapidly moving toward a fully connected world at an unprecedented pace. From mobile work environments to smart homes, technology is reshaping the way we work and perform our day-to-day things. Most organizations have already realized the numerous benefits of hyper-connectivity as it leads to improved collaboration, agility, and productivity.
People go online to work, play games, buy their favorite products, and spend quality time. Everything is at the tip of your fingers. For instance, you can control your devices at home whether you are at the office or miles away from your city. The growing trend of remote work is making it possible for people to get rid of geographical boundaries.
You can stay home and work with a company that is thousands of miles away. The new digital era is simply accelerating innovation and disruption in every walk of life. Companies are creating new business opportunities, discovering new audiences, and creating new business models.
While most of us understand how hyper-connected is beneficial to businesses and daily life, it’s critical to address the negative impacts of an excessively connected environment. For example, it is becoming increasingly difficult for workers to stay focused.
We have so many things around us that can distract us. Take your smartphone as an example. Whether you’re an employee or run your own business, you have to maintain a work-life balance.
In this blog post, we’ll find out how to stay focused in a hyper-connected world. We’ll cover the following:
What is a hyper-connected world?
Living in a hyper-connected world - Key Stats
Common workplace distractions
How to Stay Focused
Staying focused during the pandemic
Let’s get started!
What is a hyper-connected world?
Simply put, being hyper connected means that everything is communicating from your dishwasher to the fuel sensor. It is an environment where information sharing is streamlined from people to people, people to machines, and machines to machines. When we say machines, it refers to every device that can be connected to the internet: home appliances, industrial equipment, vehicles, computers, medical devices, etc.
Here is what Wikipedia tells us about hyper-connectivity:
“Hyper-connectivity is a term invented by Canadian social scientists Anabel Quan-Haase and Barry Wellman, arising from their studies of person-to-person and person-to-machine communication in networked organizations and networked societies. The term refers to the use of multiple means of communication, such as email, instant messaging, telephone, face-to-face contact and Web 2.0 information services.”
Living in a hyper-connected world - Key Stats
We regard our smartphones, computers, and tablets as indispensable both personally and professionally. But they can seriously affect our ability to stay focused. Spending too much time on social media and email reduces engagement and productivity at work and home.
Here are some important stats to consider:
An average manager spends 16 hours a week attending unnecessary emails and meetings.
According to a global Gallup survey, only 13% of employees are engaged at work.
Not sure what the word “engaged” really means in this context? The term “engaged” is defined as being psychologically committed to work and contributing to the organization.
Workfront surveyed 3,750 knowledge workers. It found out that, on average, workers are interrupted by email, instant messages, and other digital distractions nearly 14 times per day.
According to a survey from Adobe, average US office workers spend more than 3 hours each day keeping up with emails.
ResueTime analyzed data from 50,000 workers, showing that the average knowledge worker checks in with communication tools every six minutes. It also found out that 40 minutes was the longest amount of time an average worker could go without checking emails during work. Surprisingly, nearly half of the workers never get 30 straight minutes of focused work.
Udemy conducted a survey of 1,000 workers in 2018. It found out that 36% of Millennials and Generation Z say they spend 2 hours or more checking their smartphones during a workday. 56% of them said they couldn’t make it through a day without checking their social media.
A survey from Tata Communication shows us that people in Europe and Asia spend an average of more than 5 hours on the internet a day.
A productivity specialist, Geraldine Markel says, "when you are distracted or interrupted, you lose your focus, and you feel frustrated and irritated when you don't complete tasks with accuracy or completeness. Distracted workers have lower morale and loyalty and higher fatigue. People who work in a state of constant interruption report higher levels of stress."
Common workplace distractions
Whether you’re working in a busy office or from home, distractions are an inevitable part of our professional lives. A study found out that a typical office worker gets interrupted every 11 minutes.
It’s important to note down that our brains need 25 minutes to refocus on the original task.
Udemy conducted a survey and found out that workplace distractions negatively impact workers’ performance, potential, and productivity. When people get distracted often, they tend to work faster. Which ultimately affects work quality and leads to stress and anxiety.
Research from Michigan State University tells us that a short interruption like silencing the buzzing smartphone can have a negative impact on your ability to complete a task. It found out that an interruption of about three seconds doubles the error rate. Let alone the brief interruptions like checking out your Snapchat or text messages.
Before we dig deep into strategies to improve focus in a hyper-connected environment, let’s take a quick look at common distractions that can seriously kill your productivity or ability to efficiently perform the task at hand.
How can you deal with digital overload? What are the strategies to live in a hyper-connected world while staying focused and productive? Let’s get down to answering these questions.
How to Stay Focused
Digital overload is turning out to be the single biggest workplace problem. Everybody in your team and organization is likely to be bombarded with notifications and messages every day. And in case you’re prone to put off tasks until the last minute, diversions are only a click away.
To stay focused, all you have to do is learn how to control the digital overload rather than letting it control you. But what does it take to conquer digital distractions?
Alexandra Samuel, a technologist, and Larry Rosen, a psychologist came up with two different solutions.
Rosen is of the opinion that we should pull away from technology to regain focus. In other words, we should limit the time we spend on our devices by taking breaks and doing other things like meditation and exercise.
Samuel, however, thinks differently. She recommends that we should embrace technology and manage information overload.
These are two entirely different techniques to deal with hyper-connectivity. But it will help you start your journey toward a more focused and dedicated worker or household.
The following are some of the most effective strategies to consider:
Restrict what comes your way
Technology itself isn’t a problem, but the way we use it can be problematic.
First of all, you need to understand what’s important in your life and whatnot. If you can’t resist looking at your phone all the time, whether at the office or evenings at home, you’re not alone.
But it’s high time to set clear priorities and use technology correctly. With so much work, communication, and socializing taking place, turning off your devices is not a viable solution. Nonetheless, we can certainly minimize our digital overuse by restricting the flow of information. For example, you can control what emails should reach your inbox. After all, you don’t work for your inbox.
Some tools can help you make online communication more productive and focused. But first, you have to realize that you don’t have to check out all of your emails or things going on in your social media. In other words, filter out the noise.
People who successfully restrict what comes to their inbox are likely to be more effective at communicating with clients and colleagues. Email tools like Gmail and Outlook enable you to filter messages. Use them to ensure that only essential messages reach your mailbox.
There are emails that you don’t have to see immediately. Here is a quick tip: set a short-term, autoresponder explaining what you’re doing and when you will be back. For example, “I’m stepping away from my inbox to complete this task. I’ll be back in 30 minutes.”
Multitasking is not always a good idea
We like to multitask. It’s possible to do two or more things at the same time. For example, you can walk and listen to music simultaneously. But doing multiple things at the same time can hurt your performance and the quality of your work. For instance, looking at your Facebook during a meeting or conference call will impact your ability to focus on things that matter the most.
Earl Miller, an MIT Neuroscientist, states that multitasking causes mistakes, ruins productivity, and impedes creative thought. Therefore, it’s advisable not to multitask and focus on one thing at a time. That’s how you get things done quickly and correctly.
Strengthen your attention management skill
You must learn how to control your attention because it will determine the life you live. In today’s digital world where so many things are interconnected, distractions are everywhere. So, it’s critical to practice controlling distractions and being present in the moment.
Pro Tip: Be intentional instead of reactive.
Digital addiction is a common condition. Instead of using technology to streamline our lives, we get hooked by it. Digital devices steal our attention and make it hard for us to direct our attention to important things. Improving your attention management skill will help you stay away from distractions and have control over your priorities and time.
Control your environment
When it comes to working, you should set boundaries with others whether you’re working from home or in an open-office setting. It would be a good idea to put up a “do not disturb” sign when you need to focus. If your environment makes it hard for you to focus, try to work in a different part of the office or home. Letting your colleagues and family know that you have to do heads-down work can be helpful.
If you’re using productivity or automation tools to get your work done, use the “do not disturb” feature to avoid distractions. Most mainstream workplace tools offer this feature.
Turn off notifications
Let me say it again: technology is here to serve you and not the other way around. The good news is that it’s not hard to control your devices. For example, turn off notifications or put your devices on silent when you need to focus on important things.
Remember, notifications are designed to steal your attention. Take social media as an example. Social networking sites want us to stay online all the time. Non-stop stream of our favorite content can be hard to resist. So, keep your phone out of your sight.
People often think notifications are not that distracting because those notifications’ sounds last for only a few seconds. But when we get distracted, it becomes difficult to regain the focus and get back on track again.
Take phone-free breaks
Most workers turn to their smartphones during breaks. Studies tell us that employees who use phones on breaks feel less productive and restored after getting back to work. In 2019, a study was conducted to explore what makes workers happy. It found out that less happy employees are more likely to spend time on social media during lunch breaks.
Another study explored the effects of breaks on regaining vitality at work. According to this study, people who take quick breaks without their phones feel more energized and less emotionally exhausted than people who spend their breaks staring at screens.
Therefore, make sure you or your team adopt positive break habits such as moving around, meditating, or talking with colleagues.
It’s a brilliant idea to fight fire with fire. If hyper-connectivity is making your life a mess, use technology to resolve the issue. Apps like Feedly or Flipboard can help you find the most relevant information on social media and blogs. Automating some of your online work can make your life easier.
For instance, tools like Hootsuite can help you schedule posts or reach multiple platforms from one place. We’ve already talked about email filters.
Coexist with technology and still have inner peace
The hyper-connected world is here to stay. But we must practice how to disconnect on a frequent basis. Prioritize spending time with family and friends. Also, schedule some time alone every day to reflect and re-energize.
Instead of sending text messages and pictures, try to interact with real people. If you’re a business leader, engage your team and teach them how to co-exist with technology while losing your inner peace and focus.
It’s possible to find your inner peace in a noisy world full of digital distractions.
While new work management and productivity tools help us save time and expand our creativity, workers are becoming more and more dependent on technology.
Constant stimulation in the form of digital media is killing our creativity and productivity. Don’t let that happen to you or your team.
Convert hyper-connectivity into Hyper-productivity
Virtual meetings, interviews, and video conferencing are inseparable components of today’s work environment. However, the rise in the use of communication tools doesn’t necessarily boost employees’ productivity.
To convert hyper-connectivity into hyper-productivity, organizations have to come up with the right mix of technology, workspace design, work practices, and management styles. For example, a combination of talent management solutions, best HR practices, and face-to-face interactions can help HR leaders and managers achieve excellent results.
Let’s say you’re a recruiting manager. When you automate most of your repetitive or time-consuming tasks, it becomes easier for you to focus on the most important things like building relationships with top talent. A tool like Wiggli can help you stay focused on your main business objectives: finding the right talent in a cost and time-efficient way.
Here are some more tips for avoiding distractions in a hyper-connected world:
Batch-check everything. Instead of spending all of your day checking notifications and emails, batch check your social media and emails.
Rank tasks in terms of their importance and then focus on what’s crucial.
Practicing good social media hygiene will help you avoid unwanted distractions. For instance, unfollow people or pages that no longer deliver valuable content.
Putting yourself in a new environment can help you regain your focus and creativity flow.
Give your full attention to one task and take breaks when feeling exhausted.
Do not let the mind veer off in its own direction. Learn how to control thoughts and get your focus back to where you want to.
How to stay focused when working from home
Remote working seems like a dream until you face the challenge to stay focused due to distractions. Some distractions are easy to avoid when working in an office setting. But it can be a real challenge to draw a line between professional and personal life at home.
The most successful and effective remote workers set up clear boundaries and don’t violate them. The following are tips for staying focused when working from the comfort of your home:
Establish working hours to avoid a chaotic schedule
Explain to your family, friends, and others your work-from-home policy.
Get organized by scheduling your work and creating to-do lists.
Designate a specific space for a home office.
From an organizational perspective, leaders must help their workers create a more positive digital culture that encourages creativity and happiness. Whether you’re an individual worker, a team, or a business leader, learn to stay focused.
Make the right use of technology and excessive connectivity. Minimize distractions coming from outside sources. Control what’s coming your way. Gardening your attention in today’s digital world is more important than ever. As a business leader, give your team the tools they need to stay focused on things that really matter.
ATS Software: The Ultimate Recruiting Tool
In the realm of talent acquisition, the process of recruiting new team members can be a formidable undertaking that consumes considerable time and resources. If you've been in charge of recruiting in the past, you're probably familiar with the challenges that come with it... The arduous tasks of posting job openings on various platforms, sifting through countless CVs, and managingcandidate applications often prove monotonous and time-consuming, particularly when the process isn't automated. Thankfully, a transformative technological solution has emerged to alleviate these challenges: Applicant Tracking System (ATS) software, a tool proven to make recruiting easier.
The remarkable influence of ATS software is underscored by a study conducted by Capterra, an American company, which revealed that a staggering 75% of recruiters and talent acquisition managers use an ATS. Moreover, an impressive 94% of these professionals firmly believe that this software has had a positive impact on their recruitment processes.
This article explains in detail what is ATS software and how its utilization can significantly enhance the ease and effectiveness of your recruitment process.
What is ATS software?
The acronym ATS stands forApplicant Tracking System. It is software built to manage and streamline the application process also referred to as the "recruiting software."
This sophisticated computer program serves a dual purpose: empowering recruiters to organize successful recruitment campaigns while monitoring the progress of each stage in the process.
ATS software simplifies the task of selecting the most qualified individuals, by optimizing candidate searches.
It, simply, handles everything from publishing job posts to onboarding your new recruit; even automates certain time-consuming tasks. It's the go-to tool for successful recruitment!
There are two types of ATS software:
Locally installedATS: This variant is accessible through any connection to an organization's internal server.
SaaS(Service as a Software)ATS: This cloud-based solution provides convenient accessibility from anywhere with an internet connection.
Most ATS software solutions operate under the SaaS model given the ease of access and versatility that come with it. Many of these solutions also offer mobile applications for smartphones and tablets, along with simplified update processes, further enhancing user experience.
Key Features of ATS Software
While each ATS solution may possess unique features, most share a core set of functionalities.
Job openings are posted on both a company's career page and external job sites.
Seamless integration with social media platforms for effortless job sharing.
Robust storage capabilities for received applications, ensuring organization and easy retrieval.
Advanced candidate sourcing and selection using automated keyword algorithms.
Construction of talent pools to cultivate a rich repository of potential candidates.
Automated communication via email templates and interview reminders, streamlining candidate engagement.
Effective tracking of reference requests and administrative document submissions.
Streamlined onboarding processes, ensuring a smooth transition for new hires.
Moreover, many ATS solutions offer integrations with other digital services, such as messaging platforms, job boards, and electronic signature tools, amplifying efficiency and productivity throughout the day.
The Recruiter’s Tool for Productivity and Efficiency
An ATS represents far more than a mere CV management system. It serves as a steadfast companion, offering support at every stage of the recruitment process, and enhancing the overall performance.
Notable advantages of incorporating an ATS tool for recruitment include:
1) Optimized Recruitment
ATS will help you save time, by centralizing where and how you track your recruitment!
With just a few clicks, you can share job postings effortlessly across multiple platforms, eliminating the need for manual duplication.
Furthermore, ATS software simplifiescandidate sourcing by presenting recruiters with top-tier profiles that align closely with their specific selection criteria. It can be configured to align with an organization's unique internal recruiting processes, placing technology at the service of the recruiter rather than vice versa.
To ensure that you never miss another perfect match, the sourcing platform Wiggliuses a targeted algorithm to pre-qualify the most competent candidates for your job openings.
2) A Strengthened Employer Brand
One of the most frustrating experiences for candidates is not receiving a response after submitting an application. While it is a common oversight, it can significantly impact a company's image.
72% of individuals who have had a poor candidate experience share it either online or through word-of-mouth, according to an infographic created by LaSuperAgence.
With ATS software's guaranteed and detailed status tracking, recruiters can ensure that every candidate is promptly informed of their application status.
This level of communication not only provides a positive candidate experience but also enhances the company's employer brand. Candidates who feel valued and informed are more likely to hold a positive perception of the organization. They will be more inclined to share their positive experiences with others.
It's a virtuous cycle of reputation enhancement.
3) Enhanced Decision-Making Processes
Recruiting often involves multiple stakeholders within a company. At times, it can be difficult to gather everyone's opinions and come to a decision.
This is where ATS comes into play as a collaborative tool that facilitates communication among all parties in the recruitment process.
With ATS software, tracking and managing applications on an individual basis becomes effortless. Recruiters are better equipped to make decisions and the risk of information loss decreases.
4) Simplified Personal Data Management
In the era of data privacy regulations such as the General Data Protection Regulation (GDPR), recruiting companies face increased scrutiny regarding how candidate data is managed.
ATS software provides robust data security measures, ensuring secure user access to sensitive information while centralizing its storage and management in a single location.
This streamlined approach not only enhances practicality but also ensures compliance with data protection regulations.
ATS Solutions: Tailored Software for Every Organization
Once considered exclusive to large corporations and recruiting agencies, ATS solutions now cater to businesses of all sizes.
Most recruiting software plans charge a tailored fee depending on the number of users and the features you choose. This means you only pay for what you use! Regardless of your company's scale, a suitable ATS solution exists to address your recruitment challenges.
In summary, ATS software represents an essential tool for anyone involved in the recruitment process. By cutting down on time spent doing non-value-added administrative tasks, recruiters can focus on their core responsibilities.
Incorporating ATS programs along with successful recruiting campaigns can provide your company with a substantial competitive advantage.
Together, ATS programs and recruiting are a tried-and-true, winning pair in business!
Building a Winning Company Culture
Progressive companies are always in search of ideas that help them create a positive work culture. Because a positive and winning company culture is the key to attracting and retaining talent, which is crucial for business growth.
And, no, it does not have to depend solely on lavish workspaces, backed by big budgets. Even small to medium businesses can create a winning culture by focusing on employee and candidate experience.
When you keep employees at the focal point of everything you do, you make space for thriving company cultures – ones that employees cherish and customers appreciate. But, like with anything rewarding, building a cohesive and winning culture requires time and effort.
Let's help you achieve this goal with tips and real-life examples that inspire and catapult you into business success.
What is Company Culture?
It's the practices, the processes, and the philosophies that guide the company. Together, these aspects shape the personality of the company.
How To Create A Winning Company Culture?
Talking about creating a winning, engaging work culture is all good. But real results are driven by real work.
So, how to get started? Let's dive straight into the whats, the hows, and the wows (read: examples):
1. Live By Your Core Values
The What :
When you have a business, you must find out what it stands for and then infuse it into everything you do.
The How :
Determine what type of culture you want and then decide on the core values that fit that culture. Next, ensure you hire people who can exercise those core values – the ones who are in sync with them and can not work without them.
The Wow :
Zappos' core values are geared towards nurturing a positive culture.
To ensure that they "hire for culture", the company conducts a culture fit interview. Once selected, the employees even undergo a four-week training where they are acquainted with the core values. At the end of the training, those who are unhappy are given "The Offer" – a proposal to take a $2,000 bonus and quit the organisation.
But why? To work with those who are genuinely committed to the company's core values and are ready to live by them.
2. Empower Through Communication
The What :
Communication is powerful. You can drive people with words and keep them inspired to achieve more, happily. Which is why, it's crucial to ensure that your organisation thrives on transparent and honestrelationships with communication.
The How :
Create a placewhere ideas are welcomed, and people don't hesitate to represent their viewpoints.
Twitter is one company that encourages open, honest conversations, just like its platform. From enabling people to represent their diverse opinions out loud to initiate crazy conversations, Twitter's company culture gives enough freedom to help people write their success stories without any communication barriers.
3. Work-Fun Balance
It might seem a little trite, but work without fun is not destined for long-term success. Keeping your employees engaged in fun activities fosters productivity and employee contentment, leading to energetic work culture.
The How :
Make sure work stress doesn't lead to burnout. Enrich your company with new, fun on-site activities and programs that boost employee engagement.
The Wow :
With its happy crew driven by the zeal to make work fun, Zoom indeed makes it into the list of fun and happy workplaces.
Wellness spaces, game rooms, events, outings, and more – the video communications company offers it all to ensure that nobody runs out of fun even when the work mode is on.
4. Embrace Cultural Diversity
The What :
A winning company culture rests on diverse and inclusive workforces. Only when you value diverse people and embrace their distinct qualities and opinions you can create a healthy work culture
The How :
Recognize the importance of differences, eliminate discrimination, and think of people as a team. Begin by removing unconscious bias and take small steps towards building a sense of unity. That's how companies often achieve breakthroughs – by bringing all together.
The Wow :
Nike is an excellent example of diverse company culture. The brand believes in bringing people together with "sport" as the binding force. By taking the goal of embracing diversity and inclusion to a deeper level, the company focuses on overcoming differences. This is how it drives creativity and innovation. And this is how it has attained a competitive advantage that's worth emulating.
5. OFFER ABOVE-AVERAGE PERKS
The What :
Go beyond the ordinary when deciding on the perks and benefits to offer your people. Because a winning company culture requires above-average perks to win the right talent and retain it.
There's always some scope to level up the perks you offer to your employees without stretching your budget. If you can't afford to provide full-service concierge benefits, consider flexible work hours, family leaves, free desktop music, fresh fruits, kombucha on tap, and the like.
The Wow :
The luring benefits and perks listed above surely act as a source of inspiration, right? But who's behind that inspiration? It's the software giant, Adobe.
The company ensures that virtually no part of its employees' lives is devoid of excellent perks. From affordable health insurance options that give them one less thing to worry about to educational reimbursement that helps them hone their skills – Adobe offers all this and much more to establish a positive, growth-orientedcompany culture. And so can you.
6. Maintain and Evolve the Culture
The What :
A winning company culture requires continuous efforts. It's not something you do once and forget about. You need to be consistent while leaving enough room for flexibility and growth. As long as the essence of your company's culture remains intact, you can tweak your policies to maintain and evolve it.
The How :
Be on a constant lookout for ways to improve your company culture. Evaluate the people, industry trends, and social changes to adapt your culture accordingly. It requires systematic analysis and strategicdecision-making to reinvent the culture as an organisation grows and expands.
The Wow :
Google is the gold standard of incredible company culture. With a mission as fantastic as "organizing the world's information and making it universally accessible and useful", Google knows how to keep employees at the center of everything the company does.
As the company continues to grow by leaps and bounds, it doesn't stray from delivering what its employees seek. With years of refinement into practice, the company regularly invests money, time, and effort into maintaining and evolving its culture. And the results are for all of us to see.
Ready To Create Positive Culture Ambassadors For Your Company?
Learn from the tips mentioned above and build a company culture that differentiates your organisation from the rest. When you create a positive work culture, you make a happy, satisfied community of employees who become your culture brand ambassadors. And that's a win-win.
But creating such a culture can get a little intimidating, especially when you don't know where to start. If that's the case, we've got your back.
At Wiggli, we are always there to assist you with valuable insights and information that take you one step closer to winning the company culture.
Also, we'd love to hear your thoughts. Leave your comments below on the companies that motivate you to do more for your employees and keep the conversation going.