Marketing & Business Development Manager

The main role is to support an international company active in legal to translate global strategy into relevant local business development and marketing strategy, including developing and implementing specific business development and customer initiatives.

RESPONSIBILITIES :

Customer Development

Work on customer development initiatives, including defining action plans to win more business from existing customers and identify new targets.

Seek opportunities to cross-sell the office's practices across EMEA, the Americas and the rest of the network.

Manage and drive the preparation of pitches, proposals, capability statements and other presentation materials for clients.

Develop and execute client development activities, including webinars/seminars, conference sponsorships, client events and thought leadership campaigns.

Capture and analyse data (quantitative and qualitative) on opportunities, pitch results and feedback.

Marketing / Communications

Manage the office's media relations activity and develop innovative ways to increase visibility through engagement with the press, including on social media.

Manage the office's profile and presence on the firm's intranet and website.

Implementing best practice and leading the drafting of all relevant submissions to directories (Legal 500, Chambers & Partners, etc.), rankings and applications.

Support the office's employer brand and other recruitment communication campaigns with the Head of Human Resources.

Operational

Be responsible for the marketing/business development budget process for the office.

Ensure that a first class business development infrastructure (e.g. referrals, lawyer CVs, CRM database, etc.) is in place and that effective systems exist to capture, analyse and report data.

Manage internal office newsletters and contribute to other firm marketing reports.

Facilitate information sharing with marketing colleagues in other offices and practices

Team Management

Lead the BeLux business development and marketing team, including a business development specialist based in Brussels.

Responsibility for the education, mentoring and professional development of direct reports.