The key to Data-Driven hiring : Empowering Recruitment with Customizable Fields
Recruitment has evolved from a simple task of filling vacancies to a strategic process that demands precision, insight, and data-driven decisions. Every step, from the moment a need for a new role is identified to the closing of that role, must be carefully managed to ensure the success of your hiring efforts. But how can companies truly understand and optimize this process? The key lies in having the right data at your disposal.
Mastering the Recruitment Lifecycle: A Step-by-Step Approach
As you move through the recruitment process, staying on top of each step is key to success. With Custom Fields Management, you gain the ability to document and monitor the full 5 steps of the vacancy lifecycle —from the initial job posting to the final hire.
1. Understanding the Need: The Foundation of Strategic Hiring
The recruitment process begins long before a job offer is posted. It starts with the identification of a need—whether it’s driven by company expansion, internal changes, or new projects. But simply identifying this need isn’t enough. To make strategic hiring decisions, it’s crucial to understand why a role is necessary.
Vacancy Opening Custom Field: Clearly document the reason for the position’s creation. This critical context shapes your entire recruitment approach, ensuring that each hire aligns with your organization’s broader goals.
2. Managing Priorities: Focusing on What Truly Matters
Not all roles are created equal—some require immediate attention, while others can wait. Effectively managing these priorities is essential to optimizing timelines and resources.
Vacancy Priority Custom Field: Set and customize priority levels like high, medium, or low to fit your specific needs ensuring your team focuses on the most critical hires first — This targeted focus allows HR teams to work more efficiently, aligning the recruitment process with business priorities.
3. Refining Hiring Strategies: Learning from Every Rejection
Each candidate rejection is an opportunity to refine your hiring strategy. Understanding why candidates are turned down can provide valuable insights that lead to better recruitment decisions.
Candidate Rejection Custom Field: Customize and track the reasons for rejecting candidates—whether due to lack of experience, cultural misfit, or salary expectations. These insights help you continuously improve your recruitment strategies.
4. Centralizing Documentation: Streamlining Access to Crucial Information
With multiple roles to fill and countless documents to manage, staying organized is critical to ensuring a smooth recruitment process.
Vacancy Files Custom Field: Whether it's a CV, cover letter, portfolio, or other documents, centralize all recruitment-related files in one accessible hub. This feature ensures your team stays aligned, with easy access to the information they need, whenever they need it.
5. Sealing the Deal: Making Data-Driven Decisions for Closing Roles
Closing a role is just as important as opening one. Understanding the reasons behind closing a vacancy—whether it’s been filled, put on hold, or canceled—is crucial for evaluating your hiring strategies.
Vacancy Closing Custom Field: Document the precise reasons for closing a role. This data is invaluable for assessing the effectiveness of your recruitment process and guiding future hiring decisions.
Why Custom Fields Are the Future of HR Technology
Collecting this data doesn’t just help you track progress; it also reveals patterns and areas for improvement. By understanding why roles are filled or closed, why candidates are rejected, and how priorities are managed, you can continuously fine-tune your approach to achieve better, faster, and more efficient hiring outcomes.
✅ Tailored Recruitment Processes: Customize every step to ensure each hire is a perfect fit for your company’s unique needs and objectives.
✅ Informed Decision-Making: Convert raw data into actionable insights, constantly improving your hiring strategies.
✅ Streamlined Efficiency: Prioritize tasks and organize workflows effortlessly, while keeping your recruitment team aligned with essential documents consolidated in the Vacancy Files tab.
✅ Lifecycle Tracking: Monitor every phase of the recruitment process to ensure you’re meeting your goals and staying on track.
✅ Priority Management: Allocate resources where they’re needed most, filling critical roles quickly and effectively.
Conclusion:
As HR technology continues to evolve, the importance of data in the recruitment process cannot be overstated. Custom Fields Management offers a powerful tool for recruiters to understand, control, and optimize every step of the hiring process, from the initial need identification to the final closure of the role. By integrating customizable fields into your HR strategy, you not only stay competitive—you set the pace for the future of recruitment.
The use of personality assessment tests in the recruitment process has been a topic of extensive discussion. While some experts argue against using personality tests for hiring purposes, many recruiters still rely on these tests to identify the most suitable candidates for specific positions.
The reason is simple: personality is a scientifically validated predictor that provides valuable insights into candidates' behavioral tendencies within a particular work environment, helping recruiters gauge whether an individual will excel or be a good fit for the role.
When used appropriately, personality assessments can serve as a crucial and objective tool in the recruitment process, reducing discrimination based on factors such as ethnicity and gender. However, it's essential to note that personality assessments should not be the sole determinant in hiring decisions.
The Power of Personality Tests in Predicting Job Success
Can personality predict job performance? Absolutely. Personality shapes a significant influence over our behavior, attitude, and habits, making it a reliable factor for forecasting a candidate's potential job performance.
For instance, when hiring a salesperson, it is important to consider personality traits that align with the job requirements. Employees thrive when their personal inclinations align with their job responsibilities. In other words, individuals perform better when their natural tendencies are in sync with their job demands.
Consider a scenario where two candidates possess similar education, experience, and cognitive abilities. By using a personality test like the California Psychological Inventory (CPI), it becomes possible to discern their differences across various scales. The candidate scoring higher on the flexibility scale, for example, might be more inclined to succeed in a sales role.
The suitability of personality assessment
As an employer or recruiter, you should be careful when incorporating personality tests into the recruitment process. Poor decisions and potential legal issues can arise if the assessments used are not psychometrically validated for hiring purposes. Therefore, it is essential to select personality assessment techniques specifically designed for selection and hiring.
When integrating such assessments, always prioritize the validity and reliability of the assessment method. But what do reliability and validity mean in this context? Reliability refers to obtaining consistent results when assessing an individual, multiple times using the same tests. Validity, on the other hand, pertains to the assessment's effectiveness in measuring what it is intended to measure.
Notably, many personality assessments available on the market lack sufficient reliability and validity. It is imperative to avoid using such tools to support the recruitment process. Instead, seek documented evidence demonstrating that an assessment meets the criteria for validity and reliability.
Integrating Personality Tests in the Recruitment Process
Having understood the value of personality tests in the hiring process, let's explore how to effectively use them to improve the quality of hires.
1. Develop a Sustainable Hiring Process
To begin, establish a sustainable and technology-driven hiring process. Identify any existing challenges hindering your ability to find the right fit or retain employees. Incorporate personality tests in a manner that addresses these challenges.
One of the most important questions is when to introduce personality tests in the hiring process. Should you use them in the first round of the interview or last? The answer depends on your specific needs and the structure of your hiring process.
2. Use the Appropriate Personality Tests
What test should you use to find the perfect candidate? Determining the ideal personality test for identifying the right talent requires a comprehensive understanding of the different assessment tests available for recruitment purposes. While experts may hold varying opinions on the most suitable test, the choice ultimately rests on personal preference and what aligns best with your requirements.
Experimentation may be necessary to determine the most effective test for your needs.
Popular personality tests for hiring include:
Myers-Briggs Type Indicator (MBTI)
Enneagram
Five-Factor Model (FFM)
DiSC Assessment
Caliper Profile
Keep in mind, these tests reflect how happy a candidate would be considering the work environment.
3. Automate the Process
Before you even consider taking personality tests, it’s important to implement a digital hiring process. Manual integration of any assessment into your hiring process can be time-consuming and labor-intensive. By leveraging smart HR automation or talent management systems, you can seamlessly incorporate personality assessments into your existing framework.
Additionally, consider the option of administering tests online rather than through manual means. Manual processes take longer to gather and interpret results, whereas online assessments can save valuable time. By automating assessments and utilizing intelligent tools to interpret data, you can generate reliable reports with a single click.
When it comes to candidate assessment tests, leveraging AI-based HR technologies is highly recommended. These advanced recruitment assessment tools simplify the hiring process and enhance its efficiency. One example is Wiggli, a real-time SaaS HR platform that streamlines various aspects for recruiters, ranging from building talent pools to conducting personality tests.
Final thoughts
In conclusion, incorporating personality assessment tests into your hiring process can be a valuable addition, but they should not be the sole determining factor in hiring decisions. It is crucial to view them as one part of a comprehensive and well-rounded hiring strategy. Consider their integration alongside other valuable tools and methods to ensure the most effective selection of candidates.
The Art of Implementing a Flexible Work-Week
The number of people working remotely has increased swiftly over the last couple of years. Taking into account the vaccination drive and implementation of SOPs, life is getting back to normal. However, many businesses are figuring out more flexible schedule policies to facilitate employees who want to work remotely.
Some companies think that allowing employees to choose where they work or when they work will lead to a loss of productivity.
Do you think a flexiblework week will lead to a loss of productivity?
We don’t think so. In this post, we will help you implement a flexible work-week policy while maintaining or improving productivity. First, let’s take a look at what it really means when we use the term ‘flexible workweek’.
Defining a Flexible Work-Week
Work flexibility refers to practices of giving employees the freedom to decide when, where, and how long they want to work. This approach allows employees to get the work done at their own pace while aligning their work-life with their personal or family needs. Here are some of the key features of a flexible workweek:
4-Days Week
Organizations are thinking about having a 4-day week where employees work 32 rather than 40 hours per week. There has been an ongoing debate on the efficacy of the four-day week in the media. Research suggests that reducing work hours improves employees’ well-being without having any impact on productivity. However, it’s important to implement this strategy the right way. Developing a step-by-step guide will help you implement a flexible workweek.
Remote Work
Another great way to incorporate a flexible workweek is to allow your employees to work remotely. We know how remote work has gained popularity amid the Covid pandemic. As an employer, you need to take a fresh look at what we can do better and implement effective remote strategies.
From a workers’ standpoint, the demand for remote work is on the rise across industries as they feel more empowered and productive than they did before. People are willing to quit or change their careers when companies force them to resume work from the office. Pushing your people to the point where they start thinking about quitting is a shortsighted mistake with long-term consequences.
You can’t lose your talented workers by having a rigid work policy. So, engage your employees and talk to them about their preferences. Moving forward into the future, you need to intentionally implement remote work policies to retain your employees. All you have to do is use collaboration tools and workflows
Let’s talk more about the 4-day week and how you can implement it without losing productivity!
Incorporating the 4-Days Work-Week
If adjusting work hours is possible for your business, here are some recommendations you can apply to make it work:
Shift Your Mindset
We are likely to focus on quantifiable things like hours worked rather than qualitative metrics such as well-being and productivity. This is why companies use the time at the office to measure employees’ commitment to work even when those measures tell nothing about the real value added to the business.
To make a four-day workweek reality, you need to shift your mindset and focus more on actual productivity. It could lead your employees to have a healthier work-life balance without worrying about penalties for having some flexibility. A four-day workweek, thus, should be implemented as a companywide policy rather than an optional perk.
Define Your Goals and Metrics
You should embrace the uncertainty attached to experimenting with anything new. Therefore, when implementing a four-day week, be ready to go through a trial and error stage. This doesn’t mean you don’t have to plan anything. Have a well-thought-out plan to deal with new challenges.
Both business leaders and employees should be actively involved in the process to make important decisions. It would be a good idea to form a committee to figure out a perfect reduced-hours program. An employee-driven committee can meet for an hour each day to identify potential challenges and propose solutions before launching the four-week workweek initiative. Here are some questions you need to ask:
What steps can we take to boost productivity?
How will you measure productivity?
What kind of support will your employees need to make this initiative a success?
Is there any legal concern we should be aware of?
Have a Communication Plan
Make sure you address the concerns of your internal and external stakeholders in a proactive fashion. Internal concerns could include how the change will impact your workforce. Make sure you clearly outline why you want to have the four-day workweek. Communicate with your employees that they will receive the same benefits without any cut.
Reducing interruptions and eliminating operational inefficiencies can make it possible for you to have a successful four-day workweek program. Besides, the pandemic has taught workers how to be more efficient and deliberate in scheduling collaboration time.
Run and Access the Initiative
When you run a pilot, don’t expect everything to work from the start. You’ll be able to identify the tools and technologies you need to make a four-day workweek work. Issues you face during the pilot stage should not be considered a failure. Work hard to fine-tune your plan continuously.
You can use both qualitative and quantitative metrics to understand the outcome of your initiative. So far as qualitative metrics are concerned, conduct group interviews to gain valuable insights. Ask your employees to explain their experience with the four-day workweek. If your employees are taking fewer sick days during the pilot, it simply means they felt less stressed.
Final Thoughts
We understand that different workers are more productive and focused at different times of the day. So, instead of worrying too much about the number of hours worked, focus on results, deadlines, and the well-being of your employees.
Is a Manager Meant to be a Psychologist?
“The best manager I have ever had”. Many of us have uttered or heard this phrase at some point in our lives. But what does it truly signify? What distinguishes a good manager from a bad one?
You may have come across numerous literary works that emphasize the qualities and traits of effective leaders and managers. However, little attention has been given to the psychology, daily interactions, and decision-making processes that enable managers to bring out the best in their employees.
According to Gallup, hiring a manager is the most critical decision organizations make. Unfortunately, most companies end up hiring the wrong manager, with a staggering 82% of hiring decisions resulting in mismatched talent. Furthermore, research suggests that 70% of individuals in management roles lack the necessary skills for the job.
Bad managers cost companies billions of dollars annually and can even lead to the downfall of a company if there are too many of them. On the other hand, hiring talented managers can propel your company forward and keep it ahead of the competition.
As an entrepreneur or business leader, your success depends largely on your own or your managers' ability to comprehend the psychology of your employees.
In this blog post, we will explore how a basic understanding of human psychology can enhance managers' performance. We will also delve into different types of managers, the common mistakes they make, and what they should or should not do to become exceptional managers.
How Psychology Enhances Managerial Skills
Is it necessary to be a psychologist to thrive as a business owner or manager? Why is understanding your employees' personality traits so important?
While it is not mandatory to possess an in-depth knowledge of personality dynamics to be a good business leader, having a basic understanding can significantly facilitate effective management and resolution of interpersonal issues.
When you make an effort to comprehend an employee's internal motivations, it enables you to encourage them to unleash their full potential.
Consider the following example to further illustrate this point:
Suppose you need to provide feedback to one of your employees who prepared a report but missed an important detail. If you possess an understanding of human psychology, you will be mindful of how you deliver the feedback. Employees often perceive feedback as criticism and react accordingly.
Instead of saying, "Hey Becky, you forgot to include last week's numbers in the report; make sure you don't repeat that mistake," you can say, "Hey Becky, you did an excellent job on the report. It would be great if you could include last week's numbers next time."
Your response to a particular situation should be tailored to the individual you are dealing with. For instance, if you have to handle a narcissistic employee, it is crucial to know how to address traits like arrogance and aggression. If firing the narcissist is not an option and they are causing significant problems for the company, your only recourse is to learn how to manage such individuals. For example, you can make them feel special, thereby motivating them to perform at a higher level.
A competent manager is adept at leveraging negative traits and transforming them into assets.
Types of Managers
What kind of manager are you? How do your team members or employees perceive you? Do you possess qualities that drive employees to excel or become more productive?
There are various types of managers in the business world. Let's explore four types of managers who have demonstrated exceptional performance:
Appreciative Manager: Cultivating a Culture of Recognition
In the workplace, everyone appreciates recognition for their efforts. Employees prefer working with managers who acknowledge and value their work. To demonstrate care and appreciation for your employees and their contributions, creating a culture of recognition is paramount.
Recognizing good work doesn't require a significant time investment. Simple gestures like sending a quick thank-you email or message to individuals who have achieved outstanding results can go a long way. Additionally, meeting employees' emotional needs by appreciating those who come up with innovative ideas fosters a productive and positive work environment.
Receptive to Feedback: Embracing Collaboration and Collective Intelligence
We have all encountered managers who seem disinterested in hearing what their team has to say. Such managers assign work, give orders, and rarely listen to their employees' perspectives on assigned projects. Unfortunately, most managers are not adept listeners, impeding their ability to foster collaboration and gather valuable insights from their team.
Being a receptive manager means actively seeking and embracing feedback from your employees. It involves creating an environment where open communication is encouraged, and team members feel comfortable sharing their thoughts, concerns, and ideas. When employees know that their opinions are valued and that their feedback can lead to positive changes, they become more engaged and invested in their work.
Receptive managers understand that they don't have all the answers and recognize the power of collective intelligence. They actively seek input from their team members, consider different perspectives, and make informed decisions based on the information gathered. This approach not only enhances problem-solving but also empowers employees, making them feel valued and part of the decision-making process.
Caring Manager: Nurturing Employee Well-being and Growth
Effective managers go beyond their roles and demonstrate genuine care for their employees. It's not enough to simply proclaim care; actions speak louder than words. For example, managers can make a significant impact by sending simple, inexpensive gifts to their team members, creating memorable experiences. Welcoming new employees with a thoughtful welcome kit is another way to make them feel valued and appreciated.
Additionally, caring managers understand the importance of providing growth opportunities. They support their employees' professional development by offering career development plans, ensuring that employees have the chance to progress and acquire new skills. Progressive organizations prioritize employee growth, creating an environment where individuals feel motivated and empowered to reach their full potential.
Growth-oriented Manager: Promoting Growth in the Workplace
People don't want to feel stuck in their jobs; they want to grow. That's why having opportunities for growth is highly valued by employees. As a manager, what can you do to help your team members grow? If you don't support their growth, they may eventually seek other jobs where they can further develop their skills.
Progressive organizations provide career development plans to ensure that employees have opportunities to progress and acquire new skills.
How a Manager can Support Employees
Managers often encounter situations where an employee makes a significant error or a project doesn't meet expectations. How should managers react in such circumstances? How can they effectively address underperforming team members?
Naturally, frustration and anger arise when employees make mistakes, particularly when it negatively impacts critical projects. Traditionally, the response has been to punish the employee, aiming to prevent future mistakes and send a message to the rest of the team.
However, some managers choose a different approach when dealing with underperforming team members: kindness and compassion. This doesn't imply a lack of concern for project success or outcomes. Instead, it presents an opportunity for coaching without passing judgment.
According to SHRM’s 2016 Employee Job Satisfaction and Engagement survey, a lack of support from management is a leading cause of employee dissatisfaction and turnover. Strong support from managers correlates with lower turnover rates.
Kindness is a crucial leadership quality. Research from Harvard Business School reveals that leaders who project warmth are more effective than those who rely on fear as a management approach. Kind managers excel at building trust, which is crucial in leadership.
Studies conducted by Oxford University confirm that kindness contributes to employee happiness. Happy employees tend to be more productive. Acts of kindness, even small ones like a smile or nod, create a positive culture, fostering trust, attentiveness, and appreciation.
How to Be a Kind Manager
Don’t react instantly
To project warmth and become a likable manager, it's important to avoid immediate reactions. Take a step back, control your emotions, and respond thoughtfully. Practicing meditation can aid in emotional regulation. Additionally, consider your employee's perspective, fostering empathy and compassionate responses. Learning to forgive strengthens relationships and positively impacts well-being.
Consider your employee’s perspective
Managers who neglect employee psychology often make critical mistakes, such as micromanaging through fear, failing to listen actively, becoming overly familiar, not providing constructive feedback, and withholding shared leadership opportunities.
Learn how to forgive
Learning how to forgive not only strengthens your relationships with your team but also creates a positive impact on your own well-being. Carrying a grudge, on the other hand, leads to bad health. So, take forgiveness as a tool to lower stress and creates a productive work environment.
Common Mistakes Managers Make With Their Employees
Managers who disregard the psychological well-being of their employees often fall into the following traps:
Micromanaging
The number one mistake managers can make is leading through fear and a lack of vision, which often results in excessive micromanaging. This hampers team motivation and stifles creativity.
Not Listening
It is crucial to listen to your employees and engage in two-way communication. Failing to be an active and respectful listener shows a lack of value for your team members.
Overly Friendly Manager
Some managers fail to maintain professional boundaries and try to become too friendly with their subordinates, compromising their own integrity.
Lack of Feedback
Mistake lies in being defensive or avoiding questions when receiving feedback from the team. Inability to accept feedback is an undesirable trait in a manager.
Neglecting Shared Leadership
A traditional business approach is to share leadership with employees, empowering them to make decisions. Frontline workers often possess more subject matter expertise than managers or leaders, so not tapping into their intelligence is a mistake.
Influencing Employees' Mood as a Manager
The concept is simple: if a manager is happy, it is likely that their team will be happy too. Happy workers undoubtedly produce better results. Conversely, an unhappy and frustrated manager makes it difficult for the team to remain calm and content.
Organizations require both happy managers and employees, which is why they seek specific behaviors and competencies when hiring managers, as these factors contribute to workplace happiness.
Managers can influence their teams' moods by considering various factors such as social activities, sleep patterns, work-life balance, and stressful events that affect emotions. By helping employees regulate and control their emotions, managers can make a positive impact. Simple gestures like a nod, smile, or word of appreciation can significantly influence the team's mood.
Managing Difficult Employees
Your employees are your greatest asset, but managing them can sometimes be challenging, as there may be individuals who exhibit unhealthy behavior. It is important not to allow such behavior to create stressful situations for others.
Here are valuable tips for managing difficult people:
Listen actively and provide clear feedback.
Establish specific consequences if behavior does not improve.
Foster an environment of trust and collaboration, avoiding distrust and backstabbing.
Maintain accurate perceptions of the situation and avoid self-deception.
Deliver tough feedback in a reasonable and constructive manner.
Final Thoughts
Positive psychology allows managers and leaders to focus on developing the strengths of their employees rather than fixating on weaknesses. As a manager, it is essential to enhance your understanding of workplace psychology, instilling a growth mindset in your team and driving remarkable results for your organization.
By comprehending the reasons behind people's actions, you can effectively communicate and empathize with them. Prioritize your team's psychological needs, making them feel valued and empowered, while leveraging technology and tools to address other talent management challenges.
Crafting Your Career Destiny
In the digital world where 38% of workers quit their job because of email fatigue, business leaders and managers hardly find time to think about employees' career development. Regardless of how caring your organization is, it’s important for you to figure out how to achieve your career goals and put yourself in a position for long-term growth. Managers hardly find time to think about employees' career development. Regardless of how caring your organization is, it’s important for you to figure out how to achieve your career goals and put yourself in a position for long-term growth.
To get what you want in your career, you must learn to identify your strengths, and weaknesses, and uncover blind spots. Remember, there are no shortcuts when it comes to achieving sustainable growth. Only perseverance and hard work will help you master the skills and experiences you need to thrive in the workplace.
First and foremost, you need to realize that you’re living in a do-it-yourself career development era. Organizations either don’t offer formal training or their training programs are not given due attention. It is probably because employees change jobs frequently. As a result, organizations hesitate to invest in people who are likely to leave.
Korn Ferry revealed that developing others is not at all on the priority list of managers.
However, there are companies that treat personal development as a major company initiative.
If you think you have skill gaps and blind spots that can make it hard for you to grow, it’s time to take some concrete actions and put your career on the right path.
In this post, we will explain how you can take control of your career. Let’s get started!
Define Your Success
If you want to achieve something in life, be sure to have a clear picture of your goals. In other words, define your job goals and success metrics. It’s best to write down your key performance indicators, and then consult with your manager or boss to see if they agree to your plan. It would be a good approach to involve your employer in your career development planning.
Fix Your Blind Spot
Successful people know the significance of solving their blind spots. You can’t master the art of getting what you want unless you learn how to learn and adjust. Your boss is probably the right person to help you identify your weaknesses or areas where you need to improve.
If your superiors aren’t proactive in giving regular feedback, be the first to start the conversation. Seek guidance after every meeting or presentation. Keep things simple: work on one area at a time. Listen to your peers and friends when they offer some advice.
Learn in a Systematic Way
It’s always a good idea to keep things organized. For example, when you seek feedback, keep a journal. Prepare a list of top competencies or skills that you want to develop. And then rate yourself on each of them with the help of your manager or career development coach.
Let’s explain this with an example. If you’re a marketer, you might give yourself an A in trade marketing, a B+ in advertising development, and a C in brand development. Now, you should be focusing on the Cs to close skill gaps. Experts in those fields can help you learn quickly and the right way. So, don’t hesitate to reach out to people who previously held your position.
Let Your Presence Be Felt
One of the best things you can do as an employee is to increase your visibility with the C-suit. In some workplace environments, employees find it hard to get noticed by seniors through their direct work. So, you should watch out for volunteering opportunities or other business initiatives where you can prove yourself.
So many workers overlook the importance of taking part in company events. Don’t be one of them. Let your seniors witness your ability to perform outside your traditional job role.
Adapt Quickly
Your company might need experts in areas of increasing importance. For example, your company may be introducing a new technology to streamline its various business operations. If you’re good at learning and implementing new technologies, you should come up and play your role and help your managers. If your company is facing an emerging issue, you can stand up and propose solutions. Your interest and willingness to solve your company’s problems will surely bring you promotions and other career opportunities.
Get Clear on Your Next Step
Visualizing your entire career path with clarity is only the first step. Whether you want to get that promotion you’ve been striving for or planning to start your own business, identify the pathway to get from where you’re right now and where you want to be. Here is a simple practice to do so: put yourself at least 5 years into the future and write down your resume as you envision it.
Get Help
It is a good idea to see things both from your perspective and others’ perspective. If you’re not confident in your career direction, seek mentoring. The perspective of an expert career development coach is invaluable. Therefore, try to find a mentor who could guide you and bring clarity to your vision.
If you know someone who has what it takes to provide objective guidance, reach out to them. Focus on building a good relationship rather than bombarding them with non-stop questions. Find opportunities to have quality discussions over coffee or at the company’s lobby. This is how you build relationships organically.
Final Thoughts
It might take you some time to learn the art of getting what you want in your career. Also, strong functional skills take time to develop. Besides, you’re likely to face plenty of resistance, both internal and external, to achieve what you want. All you have to do is stay committed to your goals and keep going.
Your skill set is your most precious career capital. So, take time to develop them. Lack of clarity or jumping from one job to another too quickly wouldn’t allow you to develop the functional expertise you need to have a remarkable career. You’re more likely to succeed in this DIY world if you take initiative and stick to your well-thought plan.
“The key to success is to start before you are ready.” - Marie Forleo
Talent Pool: A Strategy In Its Own Right
Let’s start this post by stating the obvious: Every single company out there wants top-tier talent. But when you are searching for suitable candidates and hiring the perfect fit, don’t miss out on building a talent pool.
What is a Talent Pool?
Preparing your company for the road ahead can be intimidating with so many competitors and limited talent to hire. With a talent pool, you can change the scenario.
A talent pool is a group of qualified candidates who can be your future hires. It is that part of your recruitment strategy that focuses on filling positions that don’t presently exist. It prepares talent acquisition professionals for demand by adopting proactive recruitment instead of reactive.
Companies that have one, have an organized pipeline of talented, qualified candidates that can be their future employees.
However, merely creating a talent pool doesn’t make it effective. Nurturing and maintaining interactions within the talent community and building deeper connections for improved employer value proposition is equally essential.
Why Do You Need to Build a Talent Pool?
One of the most frequent complaints we hear from our clients is the lack of talent they find while recruiting. But that’s not the only scenario they encounter. There are times when they find more than one qualified candidate for a job role. Having a talent pool can help make the right decisions in both scenarios.
Imagine every time you had a job opportunity; you can save the details of qualified, top-talent candidates who are really interested in working with your company; it can also take the load off your talent acquisition team in several ways.
Here’s why you need to build a talent pool and elevate your talent acquisition strategy:
Enablingproactive recruiting with updated candidate information ensures you have a constant supply of suitable candidates. It is instrumental when you have to meet your hiring needs urgently.
A live talent pool would prepare you to meet the candidates' demands arising from unexpected departures of existing talent or new business opportunities, saving you the hassle of creating and promoting job openings to attract candidates.
Reducing cost per hire One of the top benefits of using a vast pool of talent is reducing advertisement expenditure. Research also shows that talent pools can reduce sourcing costs by 25-50%. To that end, a talent pool (with its ready access to a live talent community) can be your key to leveraging and reducing the cost per hire.
Expedite hiring Apart from reducing your recruitment costs, a talent pool also saves your time spent on screening and interviewingcandidates. Studies reveal how almost 50% of organisations have reduced their cost per hire or time to hire with a talent pool. Well, the good news is, you can too. Building a talent pool, thus, is essential to quickly fill positions without disrupting your business operations.
Enabling better talent engagement Passive candidates are those applicants that are content in their existing jobs but still want to keep track of what’s happening within your company. When you engage passive talent with news and updates about your company, you may be able to turn some of them into active talent when the opportunity comes. And that’s also a great way to build a strong employer brand!
How to Build a Talent Pool?
Track Your Talent Inventory
This is the cornerstone to successful talent pool building. Begin by mapping the talent that you already have and what you may need in the future (both short-and-long-term). Assess the skillset of your current employees and how you can add to it as you advance. However, as you track and map your talent inventory, leave enough room for flexibility.
Sourcing Talent
Next comes the vital step of finding the right candidate. To create an effective and proactivetalent pool, ensure that you are looking for candidates in the right place.
Previous Applicants Well, your first choice should be the candidates who made it to the last round of interviews but didn’t get selected. Often known as the “silver medallists,” they must be a part of your talent pool.
Resume Databases Traditional sourcing methods like online resume databases can help you find active and passive candidates for your present and future talent needs. Leverage them.
Career Pages Most modern-age companies understand the importance of career pages in making their presence felt online. And it is one of the easiest ways to build your talent pool. Intrigue your core audience with content that lists what’s in it for them if they join your company and make them a part of your talent community.
You can also create dedicated landing pages for a particular audience, as Spotify does. The brand has smartly built a dedicated student talent pool, and we are all praised.
Networks It is worth noting that companies can expand their talent pool by 10x using their employees’ networks. That is why networking – be it offline or online – is a must-use tool to build your talent pool. From industry conferences and career fairs to professional networking sites like LinkedIn, all of these sources can help you attract top talent. On that note, you must also tap into employee referrals to reduce your cost and time to hire. Clever, right?
Inbound Recruiting Another fantastic strategy to convert passive candidates into active ones is inbound recruiting. With insightful and compelling content on your blog posts, social media campaigns, and other content types, you can promote your employer brand as well as drive top talent toward you. Talk about filling two needs with one deed!
Former Employees and Interns Lastly, don’t underestimate the power of your ex-employees and interns in growing your talent pool. While they may or may not consciously be willing to rejoin your company, it never hurts to include them in your talent pool and re-engage them with the perfect opportunity, as and when it comes.
See how McKinsey grows its talent pool with The McKinsey Alumni Center, which focuses on engaging its former consultants. That’s indeed a terrific approach to talent management!
Keep your talent pool up-to-date
A talent pool in itself will not be helpful unless it is updated. Stagnant talent pools are worse than not having them in the first place. If you are not keeping your it up-to-date with candidates’ skills, availability, and experience, you are better off without a talent pool. That’s because wrong candidate information may do more harm than good.
So, as you consider investing in a talent pool, aim for a vibrant community that’s not static and pushes your company toward its long-term goals.
Maintain your talent relationships
Any talent that doesn’t make it to your hired list needs active engagement to add value. Today's world is so interconnected that you can’t afford to lose great talent to your competitors. Furthermore, it is crucial to create a positive candidate experience to strengthen your employer brand. And constant, healthy interactions with potential talent can help you do that.
Building a Talent Pool: Best Practices
Improve your recruiting flow with talent pools built around these best practices:
Inform Them Before You Include Them
When it comes to building a talent community, make sure that you inform the rejected but talented candidates that you may consider them for future positions at your company. In some countries, it may be a legal obligation. But even if it’s not, mentioning that you are interested in hiring them should a suitable opportunity arrives is an excellent way to build rapport.
Don’t Welcome Everyone
Don’t confuse a talent pool with a talent database. While the former includes information on just the top talent, the latter includes it all. Your talent pool, therefore, should only comprise the top-tier candidates to help you wield its power.
Use Technology
The world of HR tech has been a wonder for hiring professionals. By employing the right technology, you can easily segment your talent with techniques like recruitment segmentation. And the right tools can also help you better engage and nurture different talent types by automating interactions.
So, go ahead and make your talent pools more effective and relevant by using technology to manage your talent.
Get Help to Build a Vibrant Talent Pool
Let’s face it: not all companies can build and grow a vibrant talent pool without the right support. If you find yourself in a similar situation, let Wiggli be your friend. With our total talent management system, we can help you find the cream of the crop and include them in your list.
How do we do that? Our exclusive nomenclature based on predefined skills rather than tags enables our expert team to use the same terms without losing top-tier talent in the crowd. Our system also allows us to incorporate a structure that doesn’t move with access to the candidates’ resumes.
Additionally, our pools work with unique identifiers so that you get talent without duplicates. At Wiggli, we help companies create stronger, successful talent pools that are not passing fancies.
Ready to Drop That Archaic Recruitment Process?
Today’s candidates live in an agile recruitment world where the entire globe is their workplace. To win top talent, drop the archaic recruitment process with proactive recruitment.
Connect with us, and we will help you implement a Total Talent Management strategy so that you don’t lose out on the best talent. Ever.
Essentials of a Successful Employer Brand
As a business leader or HR professional, what is your plan to compete effectively in the war for talent? How will you convince great people to join your organization and stay? If you don’t have a strong employer brand, it will become increasingly difficult for you to meet your HR goals down the road.
This blog post will simplify the concept of “employer branding”, why it is important, and how to build a strong employer brand to achieve your business goals.
What is an Employer Brand?
Before we dig deep into employer branding, let’s quickly define what is “employer brand”.
Employer brand refers to your company’s overall reputation. What do your existing or potential employees think about your company as a place to work? In other words, your employer brand is your employees’ perception of you as an employer.
There are so many factors that collectively develop that perception; your hiring process, culture, employee benefits, etc.
What is Employer Branding?
Employer branding is the process of creating and managing your employer brand. Whatever your company does, intentionally or unintentionally, helps your employees create an overall perception of your company.
Employer branding is the way you present your company to internal employees and job seekers. The better you are at employer branding, the more likely you are to find and hire talented people.
If you want your business to attract top-tier talent within your industry, you or your HR leaders must understand the importance of employer branding. Why? Because skilled people don’t just jump at the first job they come across. Instead, they look for an employer with a personality that they can trust and recognize.
Is your employer brand recognizable and trustworthy? Do you find it easy to find and hire talent with great ease and speed? If not, it’s high time for you to reimagine the way people think of your company. The objective here is to make your company more attractive for your existing and new employees.
That’s where you need to focus on your day-to-day people management activities, company culture, and values. Most importantly, analyze the way you treat people. Employer branding is an opportunity for you to introduce your company as an incredible place to work.
Why Your Employer Brand Matters
Studies suggest that your employer brand can have a direct impact on your talent acquisition efforts. 83% of employers believe that employer brand plays a key role in their ability to hire talent. It’s not just about attracting talent but retaining it.
Let’s take a look at some important stats to understand why your employer brand matters:
Talent Adore finds out that 78% of candidates consider candidate experience as an indicator to gauge how a company values its people.
Workable reveals that 9 out of 10 candidates are likely to apply for a job from an actively maintained employer brand.
86% would not apply or continue working for a company that has a bad reputation with former employees.
Harvard Business Review tells us that a bad company reputation costs a company at least 10% more per hire.
A good employer brand leads to a 28% reduction in a company’s turnover.
These stats are certainly enough to understand how crucial it is to have a strong employer branding strategy. Employer brand matters if you want to hire and retain the right people.
Building your reputation as a credible employer is absolutely essential when it comes to today’s competitive market for top talent.
Your reputation as an employer will have a strong impact on whether or not qualified candidates decide to join your company. If your workplace doesn’t meet your ideal candidates’ expectations, they will be happy to join your competitors. Therefore, you can’t afford to have a bad reputation as it will hinder your efforts to scale your business and ensure future success.
A whitepaper from Linkedin indicates that employer brand becomes important when your audience is young and global.
But what are the constituents of an employer brand? What makes a strong employer brand? Let’s answer these questions.
Defining Your Employer Branding Strategy
Now that we understand the significance of a strong employer brand, here are the fundamentals of a good employer branding strategy:
1. Define your Employer Value Proposition (EVP)
The employer value proposition or EVP defines how an organization wants to be perceived by its employees. It encompasses your core values and benefits that make up your employer brand. Defining your EVP is a fundamental step in defining your employer’s brand strategy.
Your unique value proposition should make it clear to your current and future employees why they should choose and stay with you. Simply put, answer this question: why should people choose to work for your company? This statement should be realistic and attractive.
It’s not about the compensation your workers get. Instead, it’s about defining your company’s purpose and positive impact on the world. It’s important because people don’t just work for monetary gains. They want to know whether or not their work is meaningful.
Here are examples of EVPs from globally know employers:
“At Goldman Sachs, you will make an impact.” - Goldman Sachs
“Do cool things that matter.” - Google
“We’re Shopify. Our mission is to make commerce better for everyone – but we’re not the workplace for everyone. We thrive on change, operate on trust, and leverage the diverse perspectives of people on our team in everything we do. We solve problems at a rapid pace. In short, we get shit done.” – Shopify
“We lead. We invent. We deliver. We use the power of sport to move the world.” – Nike
“Sometimes the chance comes up to be part of something really special. Canva is making design amazingly simple for everyone, and the potential is limitless. We’re empowering people to design anything, and publish anywhere.” - Canva
2. Know where you stand right now
Have you ever thought about your current business processes and their impact on your people? You might not be fully aware of what your employees and job seekers think about your company. The best thing you can do is conduct an employer brand audit and review all of your recruiting and marketing channels.
The process may involve analyzing your social media presence, the application process, candidate experience, your messaging, and chatter about your brand. Address the following questions:
What message are you sending to your candidates?
How are you sending your message?
Is your message effective?
What are people saying about your company?
What should you start or stop doing?
3. Engage your current employees
Your employees are your greatest asset. You can turn them into your brand ambassadors.
When candidates want to learn more about your employer’s brand, they would like to hear it from your employees. So, leverage your people and share their testimonials on your website.
Another great way to engage your employees is to encourage them to highlight company events such as giveaways on their social media profiles. For example, you can ask them to simply share pictures on Facebook or Instagram with your branded hashtags. It’s a fun way to share your company’s culture online.
4. Develop a strong onboarding process
The first thing your new hires go through is your onboarding process. Do you want to make a positive impression? If yes, think about your onboarding process and improve it. People who go through a bad onboarding process are less likely to stay with you.
While the hiring process does have an impact on your employer’s brand, be sure to have a great onboarding process. Early engagement indicates that you’re determined to bring about employee success.
5. Encourage learning opportunities
A workplace must not be a place where everybody feels stagnant and dull.
Do you know the leading reasons why people left their jobs? According to a study, the number one is boredom. And it’s not hard to make your workplace learning and growth-friendly.
Create learning opportunities for your employees to help them learn new skills. It’s also important to challenge your employees and help them avoid boredom.
Offering coaching and mentoring services can also make things easier for your workers as they would have someone they can turn to if they have questions or concerns.
Offer continuous employee development programs. Your employee will feel motivated when you invest in their professional growth. And that’s a good way to stand out.
6. Focus on diversity and inclusion
Diversity and inclusion are key factors that determine how your company is seen by employees, applicants, and other stakeholders.
If everyone doesn’t get equal treatment and access to resources, or if a certain segment of people feels uncomfortable at your workplace, it will be difficult for you to build diverse teams. Companies that take diversity and inclusion initiatives build stronger workplace culture and are more likely to achieve their business goals.
Your HR department and managers can play a key role in implementing a healthy D&I strategy. When you implement a well-thought-out D&I strategy, it eventually increases your talent reach.
7. Measure your efforts
Don’t forget to track the results your employer branding strategy is producing. Analyze what’s working and whatnot. Here are some key employer branding metrics you must be tracking:
Time-to-hire
Job offer acceptance rate
Employee referrals
New hire retention rate
Employee engagement rate
Hire quality
Brand awareness
A good employer branding strategy will help you perform well in terms of these metrics. So, be sure to measure your performance and make necessary adjustments whenever needed. For example, if your hiring process is time-consuming, try to streamline it with HR tools.
Implementing a smart talent management solution will automate certain HR processes and help you track your performance.
Final thoughts
Use your employer brand to reflect your popularity, reputation, viability, and visibility in the employment marketplace. Your employer brand might not get the attention it deserves, but it’s critical for your business success.
Candidate Experience 101
As HR professionals, we live in a world revolving around talent management, compensation, and workplace safety. Even so, we often tend to lose sight of one of the most important aspects of the very first role itself: the candidate experience.
It wasn’t long ago when companies focused on becoming the employer of choice. Today, the savviest HR people know that harnessing the power of candidate experience is critical to creating lasting brand impressions.
But what is candidate experience, and how does it impact your employer brand?
Let’s examine what makes the best candidate experience — and leave you with some key takeaways to help you offer a “positive” one.
What is candidate experience?
Candidate experience can include everything from the first touchpoint of the initial job search to applying for a job, appearing for the interview, and even beyond. It’s the overall experience jobseekers have when interacting with your brand during the recruitment process.
Getting off on the wrong foot can hamper not just a candidate’s experience, but also your chances of attracting the right talent. So, ensure that all your recruitment processes, methods, and approaches align with the candidate's experience. For it decides not just your recruitment and hiring success but also your company’s overall success.
Why does positive candidate experience matter?
Here is why you must treat positive candidate experience as a top priority rather than an afterthought:
1. More opportunities for attracting top talent
Candidate experience is an underrated tool when it comes to finding the best candidates. A company that’s known for its negative candidate experience usually puts off top talent, preventing them from applying for a job there. And in such a scenario, the company loses not just the best talent, but also the growth and revenue they bring along.
2. Streamlined, faster recruitment process
Candidate experience can be the starting block of a systematic, standardized recruitment process. When you know what candidates like or dislike about your company’s hiring approach, you can make the requisite changes and chalk out a streamlined and faster recruitment process – which is a win-win.
3. Improved employer branding
Word-of-mouth stays as relevant with jobseekers as it does with customers. Although the number of people going through your recruitment process may seem meager, the impact that they can leave on your employer brand isn’t.
Candidates with a bad experience will talk more about you than those who have had a good experience. So, the next time you put a candidate alone in a conference room for twenty-five minutes before beginning their interview, think of the repercussions.
And with career sites like Glassdoor, you can’t really afford to share with the world all the not-so-good things about your recruitment process.
After all, over 74% of Glassdoor users read at least four reviews before forming an opinion about a company. That’s huge. And it makes a strong case for taking candidate experience seriously.
Candidate experience: best practices
Investing in an efficient candidate experience is easier said than done. Learning the ropes from the companies offering the best candidate experiences can help a great deal. And at Wiggli, we have got you covered. We bring you some of the best practices that you can take inspiration from and convince candidates that yours is the perfect place to work.
1. Offer more than just content
Your website’s career page is the magnet that pulls candidates. It must offer more than the regular content (read: job opportunities). Think beyond those boring job descriptions and take some time to inform and attract. And while you are at it, do it the P&G way.
Procter & Gamble adopts an easy-to-follow hiring process and makes sure that jobseekers get all the information they need right there on their hiring page.
The company brilliantly breaks down the hiring process into four simple steps: Application, Assessment, Interviews, and Offer. And each stage comes with individual details highlighting what a candidate can expect from the recruitment process and vice versa. They also get the option to submit a Disability Accommodation Request. Recruitment simplified.
2. Keep them moving forward
Let’s be honest: no jobseeker is a fan of oblivion. That’s why businesses need to help their candidates keep moving forward by giving them regular updates about their recruitment journeys. After all, there’s nothing more off-putting than investing your time in a job application that has gone on “mute” mode. So, be upfront with your decision and state it clearly rather than leaving your candidates hanging or chasing you for updates.
3. Personalise the process
Move beyond the common practice of sending random job alerts to potential job seekers. Embrace personalization.
Booking.com is a fantastic example here. The company helps candidates create personalised job alerts, which makes finding their perfect job more straightforward.
When you put extra effort and deliver more than ordinary to the candidates, your chances of making a positive impact increase multifold. Capitalize on it.
4. Think unique
Finding the right people isn’t always about a match of skills, qualifications, and experience. It’s also about matching the candidate’s personality with the role they are applying for.
Manufacturing giant Kimberly-Clark understands the importance of personality traits pretty well. And so, the company uses a quiz to test the candidate’s personality type.
While it’s not a screening tool, the company sees it as a great conversation starter between recruiters and candidates. Plus, it highlights how people with different personalities bring their unique advantages to the team. The perfect ice-breaker, we’d say!
Uncover the benefits of a positive candidate experience
While it may not be the magic cure-all of all your talent management woes, remember that attracting the right talent starts with a great candidate experience. So, go ahead and follow the tips mentioned above to uncover the benefits of a positive candidate experience.
At Wiggli, we ensure that you don’t have to worry about missing the connection with your candidates. With our knowledge and information, we offer you a holistic view of what successful HR means. Leave your comments in the section below and we’ll be happy to help.
Reduce Hiring Costs While Recruiting
The recruitment process could consume a major part of your overall operational costs. While the need to reduce hiring costs in good times is an ongoing objective, it’s a necessity in tough times. Recruiting, however, occurs in both good and bad times.
The International Public Management Association for Human Resources revealed that about 30% of businesses spend between $1,000 and $3,000 per hire. If you’re spending a lot on hiring new employees, it’s high time to take effective measures so that you improve your bottom line. You can dramatically reduce recruiting costs by employing innovative recruiting tactics and tools
Hiring great people becomes difficult when you have a limited recruiting budget and an old-fashioned recruitment process in place. This blog post will identify some of the most practical and straightforward ways to reduce your hiring costs and hire the right people for your business.
5 Smart Ways to Reduce Hiring Costs
Before you implement any recruiting strategy, make sure to examine your overall hiring process. Find out how much recruitment is costing your company. Consider both direct and indirect costs during the process. HR administration, turnover, job board fees, advertising, and processing costs are some of the direct requirement costs. Indirect costs include the time of internal staff, productivity, and opportunity costs.
No matter what strategy you’re using to attract new talent, make sure to consider these 5 ways to improve your hiring process:
Automate Your Recruiting Process
In most cases, in-house resources have to post a job description on more than 10 different platforms and scan through a massive stack of resumes. How much energy and time do you think your staff would be investing in performing these repetitive tasks that aren’t even part of their responsibilities?
Most small business owners go through the frustration of spending more time and money than they should on HR-related activities. From job posting to payroll, and HR management, entrepreneurs can spend a significant chunk of their day on these time-consuming tasks.
Automation is the only way to move forward because it can save a lot of your resources and keep your business ahead of the curve. For example, a robust applicant tracking system can remove the pain points in the entire hiring process from job posting and interviews to talent acquisition, which ultimately leads to reduced operational costs.
A recruiting automation system can help perform the following tasks with great ease and speed:
Applicant tracking
Candidate pre-screening
Access to pre-qualified talent
Expand your reach into the talent market
Candidate nurturing
Manage everything using a single platform
Avoid Costly Turnover
While automation gives you a competitive advantage, avoiding turnover can reduce your hiring expenses. Every business with workers experiences employee turnover. When an employee left your company, you have to allocate time and money to find a replacement and train them. That’s why you have to avoid costly turnover in order to reduce your recruiting costs.
Here are some cost-effective techniques to reduce high employee turnover:
Hire the right people in the first place
Offer competitive pay and benefits
Reward your employees when they deliver results
Give them a sense of purpose and direction
Allow flexible work schedules, if possible
Pro Tip: Use a digital recruitment approach to recruit pre-qualified employees to avoid turnovers.
Recruit Faster
It’s never been more difficult for HR managers to find the right employees: competition for talent is fiercer than ever before. To make your recruiting more cost-efficient, you not only have to find the right people but also expedite the overall process. Again, you can’t recruit faster unless you employ modern tools to streamline the hiring process.
As you scale from recruiting 5 people in a year to 5 people a week, efficient hiring processes can make a big difference. One of the ways to reduce your HR costs is to move faster throughout the process. To find bottlenecks in your process, analyze how long candidates spend in each step of the selection process.
Develop Talent Pool
Developing and maintaining a pipeline of qualified candidates will also help you reduce your cost-per-hire. It becomes easier for your team to fill in new positions quickly when you build a talent pool. On top of this, you don’t have to spend on advertisements.
Some companies hire a temporary replacement which contributes to a high cost per hire. Reduced time-to-fill will help you eliminate the need for finding temporary replacements. Besides, you wouldn’t have to waste the time of your team on a mass of unqualified candidates.
Here are some quick tips for building an effective talent pool:
Use an efficient sourcing tool
Take advantage of your current employees’ network to expand your pool
Build a strong social media presence to invite potential candidates
Encourage potential candidates to join your talent pool
Deploy the Right ATS
There are so many Applicant Tracking Systems that help companies streamline their recruiting process. However, you need to carefully scrutinize your needs before adding an HR system to your toolkits.
When you implement an ATS that is a good fit for your company, you will be able to cut several HR costs while enhancing your capabilities to connect with ideal candidates. Platforms like Wiggli come with a comprehensive recruiting tool that you can use to easily weed out under-qualified applicants, build an applicant database, communicate, schedule interviews, and automate various aspects of the hiring process.
Don’t let inefficient recruiting methods have a negative impact on your bottom line. Reach the right candidates quickly and cost-efficiently.
Final Thoughts on How to Reduce Hiring Costs
Your recruiting cost depends largely on the time your HR team spends on recruiting tasks. If your staff is using spreadsheets and email to track the hiring process, your recruiting costs are likely to be much higher. So, adopt smart recruiting tools to resolve most of your HR-related issues once and for all.
The Best Social Media Recruiting Strategies
Hiring the right talent for open positions is one of the most important aspects of running a company. Most recruiters post new opportunities on job board sites. However, the best employees don’t use these sites frequently, but they are most likely to check social media multiple times a day, especially if they are tech-savvy millennial talent.
In the Digital Age, operating a business comes with numerous challenges and opportunities. The rapidly evolving business environment is moving organizations away from traditional recruiting strategies, opening up new ways to make recruiting more efficient in terms of time and cost.
If you want to take your recruiting efforts to the next level, add innovation and flexibility to your overall strategy. While tools like Applicant Tracking System have become essential to HR teams, you need to think beyond conventional means of acquiring and managing talent.
An increasing number of businesses are now turning to social media to resolve their longstanding HR challenges. This guide will highlight the vitality of having a sound social recruiting strategy and how you can develop one to achieve your recruiting goals.
Is social media recruiting effective?
People use social media to accomplish a variety of objectives, ranging from brand awareness to sales and advertising. The question is how social media can help you improve your recruiting efforts.
Facebook and LinkedIn are two of the most powerful social platforms that offer unique features to make things easier for advertisers and recruiters. With over 1.62 billion daily users, Facebook surpasses Google in terms of site visits per day. As a business owner or recruiter, you can’t overlook the significance of social platforms like Facebook or Linkedin which have billions of users looking for all sorts of content from entertainment and product guides to job opportunities and news. Instagram is also a good platform if you want to add a fun element to your content.
Your company may already have a presence on social media, but you need to come up with a more comprehensive and well-thought-out social strategy that covers the HR aspect of your business.
As social usage continues to skyrocket, smart tactics can help you reach high-quality candidates faster and at a lower cost. Give yourself a competitive edge in finding and hiring the best candidate.
Before we move on to building a great social recruiting strategy, let’s take a look at some vital stats.
Social Meep reveals that 89% of recruiters have been hired through LinkedIn.
More than 90% of recruiters use or plan to use social media.
A study found that 73% of jobseekers between the ages of 18 and 34 found their last job on social media.
Companies that track their communication are 40% more likely to be best in class.
How to build a sound social media recruiting strategy
The following steps will help you devise an impeccable social recruiting strategy for your business.
1. Create a candidate persona
Social media is a crowded world. Businesses often struggle to navigate through the noise and reach the right audience. To produce great results, you need to define and speak to the right people. It may take a bit of effort and time to tailor your strategy to the right talent pool. So, firstly, you need to establish candidate personas for the positions you want to fill. This will help you speak directly to your ideal candidates.
There are several ways to research personas. For example, you can interview your current employees or conduct surveys to get insights into what makes a great employee at your organization. You can focus on your employees’ goals, interests, and pinpoints to draw a picture of your personas. You can also extract information from your ATS to build an even more accurate persona - Information such as employee performance, expectations, and skills required to be a successful employee at your company will be valuable.
2. Connect with passive candidates
Did you know 73% of candidates are passive jobseekers?
The talent shortage is one of the biggest obstacles for recruiters. Since competition for talent is fierce, identifying and connecting with the right candidates can be challenging. However, social media can make things easier. You can target a specific group of people on social sites using advanced targeting features to reach hard-to-reach people.
Starting a dialogue with potential candidates is an effective way to build relationships. When doing so, be real and say what you mean. Your potential candidates expect transparent and approachable communication no matter the platform. Hiding behind pseudonyms may lead to a trust deficit between you and your ideal candidates.
3. Take advantage of advanced search features
Social media networks like Facebook have made it easy for people to reach the right users with advanced targeting features. Regardless of which platform you want to focus on, be sure to understand your target demographics. Once you know who is engaging with your content, you can personalize your message and reach the right users at the right time.
4. Engage staff to promote your employer brand
The right social strategy focuses on maximizing reach and putting your brand in front of the right people. One way to implement a more targeted approach is to involve your current employees in the recruitment process. For instance, you can ask them to share a job posting on their social media profiles. This strategy can produce great results for your HR teams.
Don’t forget to set guidelines before engaging your staff in the recruiting process. For example, how often should your people share corporate news? Who and how many people will be involved in the process? A lack of pre-defined processes may negatively impact your brand.
5. Use hashtags
Little efforts like the use of the right hashtags can go a long way. But it would help if you used hashtags in a strategic way. Understand the reach of your hashtags or how many people are using them. Your hashtags should target your key audience. Using a particular hashtag consistently can help you ensure your content is seen by relevant audiences. Your audience will start associating those specific hashtags with your company when done right.
6. Measure your performance
Social recruiting is meaningless if you’re not testing or tracking your results. While networking with candidates in your industry is crucial, take time to determine how effective social recruiting is for your business. Recruiters and marketers can choose from a variety of analytics tools to track their performance on various social sites. If you want to win the war for talent, make sure to use insights and data as one of your prime tools.
Pro Tip: Use smart HR tools like Wiggli to streamline your recruiting process and gain valuable insights. The right mix of automation and social efforts can produce dramatic results.
7. Use social media to verify candidate information
Content posts of your potential candidates on social media can help you verify details that they mention on their resumes. The objective is not to discriminate candidates based on their religious views or social activities, but to find the right fit for your culture. Make your final recruiting decisions based on relevant assessments, tests, or skills.
Recruiters understand how some job applicants exaggerate their education or prior job experience to get an edge. So, it would be a good idea to use social media to verify applicant information.
8. Establish a brand image
The internet is an incredible place where impressions matter. As a business or employer brand, you can’t afford to have a bad online reputation. What people are talking about your company? How do your past employees express their experience working with your company? Who is promoting or defaming your brand? Answer these questions before you use social media to build a brand image.
Make sure to use social media networks to fix/improve your reputation. Continuously monitor what people say about your brand. Bad reviews from your past employees can seriously impact your reputation and ability to attract talent in the future. So, be sure to have control over how potential candidates perceive your organization.
Final thoughts
Social media has developed into a powerful tool for recruiters and HR teams around the globe. It allows you to reach a pool of potential candidates that don’t take a traditional route to find new opportunities.
If you want to uplevel your recruiting game, start working on relevant social channels. Use these tips and tactics to create a highly effective social recruiting strategy.