Freelancing and Salaried Employment in 2024: A Guide to Success

Wiggli Team
March 28, 2024

2024 is a game-changer. The lines between freelancing and traditional salaried employment are blurring, creating a vast playground for those who dare. Want to play both sides? This guide is your action plan for making it happen.

Key Takeaways:

  • Synergy: Freelancing and salaried employment aren't opposites; they complement each other. Use them to build a rich and diverse career path.
  • Personal Branding: A kick-ass portfolio and CV are essential. Make yourself stand out.
  • Application Strategy: A killer cover letter, combined with clever use of Indeed and your local employment agency, can make all the difference.

Each Approach Has Its Advantages

First, it's crucial to understand the unique benefits each approach brings.

Freelancing offers great flexibility and the ability to choose your projects, which can lead to high job satisfaction and exploration of multiple industries.

Traditional employment, on the other hand, provides financial stability, benefits, and networking opportunities within your workplace.

Why Combine the Two Approaches?

In an ever-changing job market, not putting all your eggs in one basket is not just wise, it's strategic. Freelancing gives you flexibility and diversity of experience, while a fixed job offers security and benefits. By combining the two, you maximize your financial security while exploring various passions and skills.

Building a Portfolio and CV That Makes an Impact

Tips for a Portfolio That Reflects Your Expertise

Your portfolio is your window to your accomplishments. It's not just about showing what you've done, but how you did it. A great portfolio tells a story, your story. Select projects that showcase not only your expertise, but also your thought process and problem-solving abilities.

For example, for a content writer, including an article that generated high social media engagement demonstrates not only writing skills but also digital marketing skills.

How to Create a "Perfect CV" to Stand Out

The perfect CV of 2024 transcends the traditional format. Yes, clarity and conciseness are essential, but originality and personality are just as important.

Integrate design elements or links to digital projects, and make sure every word on your CV sells your unique professional value.

For example, for an SEO specialist, mentioning a campaign that doubled a website's organic traffic can be a powerful argument.

Writing a Cover Letter That Makes a Difference

Key Elements of a Persuasive Cover Letter

Your cover letter should captivate from the first line. Start with a powerful anecdote or a notable achievement that proves your suitability for the position. Show that you've done your homework: personalize each letter to the company and the position, and explain why you, and not someone else, are the right fit.

For example, saying "I increased conversions by 20% through a targeted content strategy" is much more powerful than simply listing your skills.

Strategically Using Your Freelance Experience in Your Applications

Your freelance career is not a professional break, it's proof of your autonomy, innovation, and ability to reinvent yourself. Use your experiences to illustrate transferable skills such as project management, client communication, and creative problem solving.

Optimizing Your Job Search and Freelance Projects

Strategic Use of Job Boards: Indeed and Your Local Employment Agency

Don't apply en masse. Use Indeed and your local employment agency to target companies and roles that genuinely match your skills and aspirations. Personalize your searches with specific filters and create alerts to never miss an opportunity.

For example, creating alerts for specific positions, such as "digital strategy consultant," can help you stay ahead of the curve.

Tips for Effective Application

Quality trumps quantity. Focus on fewer but better-targeted applications, taking the time to personalize each CV and cover letter. Highlight your uniqueness and the value you specifically bring to the company and the position.

For example, a UX/UI designer applying for a specific position could create a mini-project for that company, showing their interest and motivation.

Time Management and Organization to Balance Job Search and Freelance Projects

The key is routine and discipline. Allocate dedicated blocks of time to your job search and freelance projects. Use project management tools to track your tasks and deadlines, and don't forget to schedule breaks to avoid burnout.

Other Levers to Exploit

Develop a Strong Personal Brand

A strong personal brand is essential to stand out in both worlds. This involves building a solid online portfolio, being active on professional networks like LinkedIn, and showcasing your expertise through a blog or contributions to specialized forums. Share your successes, projects, and know-how in a way that resonates with your target audience.

Networking and Mentoring

Networking is essential. Attending conferences, webinars, and meetups can open doors and introduce you to potential mentors. These relationships can provide valuable advice, recommendations, and even job opportunities.

In 2024, juggling freelancing and job searching requires more than just balance: it requires a strategy, a strong personal brand, and perseverance. By following these tips, you will be not only ready to navigate this complex professional landscape, but also to thrive.

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© 2024 

Wiggli. All rights reserved.
Wiggli your comprehensive guide to a successful career One platform. Infinite possibilities Request demo
Your data is safe with us

Data protection is our priority, we are GDPR-compliant

Wiggli your comprehensive guide to a successful career
© 2024 Wiggli. All rights reserved.
Wiggli your comprehensive guide to a successful career

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