It is essential to monitor employer branding metrics to measure to effectiveness of your strategy. Unfortunately, nearly 20% of HR decision makers state that they do not analyse the results of the employer brand actions they undertake. How do you go abou

Employer branding is a marketing concept that is essential for any company that wants to support its attractiveness and promote loyalty among its talent. While the reasons to build a solid and positive employer brand are clear, you cannot simply wave a ma

From €20,000 to €150,000: this is the cost of bad hiring according to studies carried out on this subject. Recruiting the wrong candidate can be very costly for a company. But what is the reality behind these figures? How can one bad hire jeopardise the e

14% of companies use ambassadorship to promote their employer brand. This approach is appreciated by candidates, who trust the word of employees more than management. But ambassadorship only works if it's voluntary and part of a 'win-win' strategy. Let's

Employer branding is as important for recruitment as company branding is to sell a product. To prove this, organisations with an employer brand that is appreciated attract 50% more qualified candidates (Link Humans study). But as the facts stand, 50% of c

Back Market, KPMG, Dassault, Shine… These different sized companies all have a strong employer brand that ensures their attractiveness and loyalty and makes their competitors pale by comparison. To follow in their footsteps and develop a solid and positiv