Why We’re Restructuring Our Digital Ecosystem: From solutions.wiggli.io to wiggli.io and wigglers.io

This move isn’t just a domain change — it’s a statement about who Wiggli is, what we build, and how we scale.

Over the past year, Wiggli has evolved rapidly — from a unified platform serving both companies and candidates, to an interconnected ecosystem serving two distinct audiences.
Today, we’re taking the next logical step in that evolution.

1. From One Website to an Ecosystem

Until now, Wiggli and Wigglers lived on the same digital layer — one addressing companies, recruiters, and suppliers, the other addressing talent.

The result was friction: different audiences, different goals, one shared space.
By separating them, we’re crystallising what each brand stands for:

• Wiggli.io becomes the home of our enterprise ecosystem — ATS, CRM, VMS, FMS, and AI Intelligence.
  It’s where companies and recruiters run their entire talent operation.

• Wigglers.io becomes the home of our talent experience — AI-powered job discovery, employer branding pages, and career agents that match candidates with companies.

This is not two businesses.
It’s one ecosystem with two clear entry points:

“Hire better.” → wiggli.io
“Find better opportunities.” → wigglers.io

2. The Strategic Logic

This shift aligns with Wiggli’s long-term vision — a Go-to-Talent (GTT) architecture connecting every company, recruiter, and candidate in a unified yet modular environment.
Each domain now plays a clear strategic role:

• wiggli.io: Companies, recruiters, suppliers — our B2B growth engine, SaaS, and AI infrastructure.

• wigglers.io: Candidates, jobseekers, employer brands — our B2C growth engine, data, and engagement layer.

This structure enables:

• Cleaner messaging – each brand speaks directly to its audience.

• Focused growth loops – marketing can optimise acquisition separately for B2B (Wiggli) and B2C (Wigglers).

• Independent scalability – engineering can iterate on each layer faster without compromising the other.

3. Why It Matters for Companies and Recruiters

For enterprise users, this brings clarity, performance, and focus.
You now enter a world built entirely around operational excellence — automation, analytics, supplier management, and AI sourcing — without the noise of a job board.

This evolution reinforces Wiggli’s position as a Total Talent Acquisition Infrastructure, not just a recruitment tool.
It’s where technology, data, and human judgment meet to create hiring precision at scale.

4. Why It Matters for Talent

For candidates, this is liberation.
Wigglers.io becomes a space designed for career discovery, trust, and context — not transactions.

Our AI agents will guide candidates:

• To jobs they’re most likely to succeed in,

• To companies that fit their skills and values,

• And to preparation content that helps them perform better in interviews.

This creates something most platforms failed to achieve: a symmetrical experience between employers and talent — built on the same data backbone, but optimised for different journeys.

5. What This Unlocks for Wiggli

This restructuring isn’t just about domains — it’s about infrastructure, clarity, and growth.

• Brand Positioning: Wiggli becomes a B2B AI company. Wigglers becomes a B2C talent destination.

• SEO & Acquisition: Each domain can dominate its category — “AI Recruiting Platform” vs “AI Job Board.”

• Engineering Autonomy: Two front-ends, one shared data core — faster deployment and cleaner product boundaries.

• Revenue Clarity: SaaS and AI monetisation on Wiggli; job visibility, branding, and candidate engagement on Wigglers.

This is how Wiggli prepares for scale — in both data and brand equity.

6. The Bigger Picture

This separation strengthens the Wiggli vision: to build the world’s first Total Talent Acquisition Ecosystem that dignifies work and simplifies hiring.
A system where technology serves people — and where Wiggli powers the system while Wigglers humanises the experience.

A Final Thought

Wiggli isn’t creating two websites.
We’re creating two worlds — each built to serve its audience at the highest standard.

Wiggli is our operating system for hiring.
Wigglers is our universe of opportunity.

Together, they express what we’ve believed since day one:

Work was never meant to be a struggle.
It was meant to be creation.