Building A Winning Company Culture – Tips & Real-Life Examples

Progressive companies are always in search of ideas that help them create a positive work culture. Because a positive and winning company culture is the key to attract and retain talent, which is crucial for business growth.

And, no, it does not have to depend solely on lavish workspaces, backed by big budgets. Even small to medium businesses can create a winning culture by focusing on employee and candidate experience.

When you keep employees at the focal point of everything you do, you make space for thriving company cultures, ones that employees cherish and customers appreciate.

But, like with anything rewarding, building a cohesive and winning culture requires time and effort.

Although company culture develops organically, you can steer it in the right direction by taking culture initiatives early on. From building fundamental values to working as a team, there are several ways to establish a winning company culture.

The bottom line is: to create engaged, motivated, and happier workplaces.

Let's help you achieve this goal with tips and real-life examples that inspire and catapult you into business success.

What is Company Culture?

Think of it as the shared attitude of a company's employees.

It's the way people interact within the organisation and with the outside stakeholders.

It's the goals that a company has and how they are aligned with those of its employees.

It's the practices, the processes, and the philosophies that guide the company.

Together, these aspects shape the personality of the company or the culture that it builds.

How Developing A Positive Company Culture Helps

For any organisation, building a positive company culture is a stepping stone to long-term success.

Success metrics like profitability, productivity, and sustainability depend largely on an organisation's culture.

They are achieved if your employees feel they belong to the organisation, rather than being a misfit.

Workers with this feeling of belongingness are more likely to enjoy their jobs, which leads to better productivity.

And it also results in a low attrition rate, which decreases the costs associated with attracting, hiring, and training new talent.

With 42% of Gen Z, 41% of Millennials, 43% of Gen X and 45% of Baby Boomers considering inspirational colleagues & culture as a top factor when considering a new job, the importance of company culture can't be undermined.

How To Create A Winning Company Culture?

Talking about creating a winning, engaging work culture is all good. But real results are driven by real work.

So, how to get started?

Let's dive straight into the whats, the hows, and the wows (read: examples):

LIVE BY YOUR CORE VALUES

The What :

When you have a business, you must find out what it stands for and then infuse it into everything you do.

The How :

Determine what type of culture you want and then decide on the core values that fit that culture.

Next, ensure you hire people who can exercise those core values.

The Wow :

Zappos core values are geared towards nurturing a positive culture.

To ensure that they "hire for culture", the company conducts a culture fit interview.

Once selected, the employees even undergo a four-week training where they are acquainted with the core values.

EMPOWER THROUGH COMMUNICATION

The Wow :

Twitter is one company that encourages open, honest conversations, just like its platform.

From enabling people to represent their diverse opinions out loud to initiate crazy conversations, Twitter's company culture gives enough freedom to help people write their success stories without any communication barriers.

WORK-FUN BALANCE

The Wow :

With its happiness crew driven by the zeal to make work fun, Zoom indeed makes it into the list of fun and happy workplaces.

Wellness spaces, game rooms, events, outings, and more, the video communications company offers it all to ensure that nobody runs out of fun even when the work-mode is on.

EMBRACE CULTURAL DIVERSITY

The Wow :

Nike is an excellent example of diverse company culture.

The brand believes in bringing people together with "sport" as the binding force.

OFFER ABOVE-AVERAGE PERKS

The Wow :

But who's behind that inspiration?

It's the software giant, Adobe.

The company ensures that virtually no part of its employees' lives is devoid of excellent perks.

MAINTAIN AND EVOLVE THE CULTURE

The Wow :

Google is the gold standard of incredible company culture.

With a mission as fantastic as "organizing the world's information and make it universally accessible and useful", Google knows how to keep employees at the center of everything the company does.

Ready To Create Positive Culture Ambassadors For Your Company?

Learn from the tips mentioned above and build a company culture that differentiates your organisation from the rest.

When you create a positive work culture, you make a happy, satisfied community of employees who become your culture brand ambassadors.

If that's the case, we've got your back.

Wiggli, we are always there to assist you with valuable insights and information that take you one step closer to winning company culture.