Wiggli vs Loxo

Loxo has the features. The reviews question whether they hold.

This comparison skips the legacy-versus-modern framing, because Loxo helped move the category forward. Read the public reviews instead, and notice where the complaints cluster: at revenue moments.

The loudest one is contact data. A G2 reviewer put it in three words: their data sucks. A 2026 community comparison of agency CRMs reached the same verdict more politely, summarising the consensus as the best sourcing database in the game with an ATS/CRM side that still needs work. The problem with unreliable contact data is that it fails silently and then bills you twice: the good match you cannot reach becomes a profile instead of a candidate, and every bounce quietly damages your domain reputation, so tomorrow's campaigns land in spam because of today's bad numbers.

Outreach has a channel gap. Loxo runs email, SMS, and phone, with LinkedIn reduced to a manual reminder. WhatsApp and voice notes, the two formats candidates actually open in 2026, are the two Loxo does not send.

The CRM has a depth gap. A long-term Capterra reviewer who praised the ATS still wrote that the business development side falls short of the ATS, and a Loxo user on Reddit was blunter: Loxo just isn't a CRM. If your recruiters run BD in LinkedIn tabs and spreadsheets, you are paying for a CRM and getting an address book.

And submissions, the single most client-visible artefact your agency produces, need repair on the way out. A Software Advice reviewer reported that Word resumes get butchered on export, with a forced branded format that reads like a watermarked LinkedIn profile. When recruiters fix the shortlist in Word at 7pm, the workflow broke at its most expensive point.

CapabilityLoxoWiggliContact enrichmentSingle-layer lookup, accuracy questioned in public reviewsWaterfall across 14+ GDPR-compliant sources, ~87% coverage, verified before sendOutreach channelsEmail, SMS, phone; LinkedIn manualEmail, LinkedIn, WhatsApp, SMS, voice notes, VoIP in one sequence, one inboxAI matchingScoring present, limited per-role controlGlassbox AI: transparent criteria, editable weighting, client-defensibleBD/CRM depthUsers report the BD side falls shortSignal-led BD: live hiring radar, re-open counters, enriched decision-makersClient submissionFormatting issues reported on exportBranded frontsheet, AI summary, formatted CV, live client portal feedbackBackdoor hire detectionNoNative, continuousBack officePerm-orientedNative for perm and contract: contracts, timesheets, invoicing, extensionsData residencyUS-centricEU-hosted, GDPR-native

Every unreachable candidate is a fee your competitor collects

Run the arithmetic your P&L already feels. A recruiter builds a shortlist of twenty. If a quarter of the contact data fails, five conversations never start, and one of those five was your placement. At a 20% fee on a $70,000 salary, that is $14,000 walking to the agency whose data worked.

From shortlist to paid, without leaving the tab

Loxo's workflow effectively ends when the candidate is presented. Wiggli keeps going: the client reviews in a branded live portal, feedback syncs to your ATS in real time, the placement triggers the contract, the timesheet triggers the invoice, and the mission end date triggers the extension call. Backdoor Detection then watches every past submission against live employment data, so the client who quietly hires your rejected candidate still pays your fee. Built by recruiters who scaled Gentis to 60M euros and learned exactly where the money leaks by leaking it first.